With the appropriate design, wellness facilities not only thrive financially, but also create spaces for amazing guest experiences. And something they will want to tell others about!
Success can take several forms for a spa or a wellness facility. Reaching the expected, or exceeding, return on investment (ROI), generating strong steady revenue flows during off peak times, and cashing in on a healthy profit is an enviable achievement. Under a well managed scenario, a spa may even beat the market in profitability, especially with the right spaces dedicated to not only revenue driving areas (retail, treatment spaces, facility fees), but to the sections of the spa that make a guest feel most comfortable and want to return (relaxation spaces, outdoor connectivity, pools and gardens).
Lynn Curry, CMC, ISHC, has been a Spa Consultant since 1997. She has provided financial feasibility, guest use projections, design development, concept direction, equipment specifications, and pre-opening consulting services to dozens of upscale and luxury resorts, casinos, hotels, residential community spas, and wellbeing hospitality properties. She launched Curry Spa Consulting, Inc. in 2011, which quickly became a global spa consulting firm with clients worldwide. She was named American Spa Magazine's Favorite Spa Consultant for the 2018 Professional Choice Awards and was runner up to the industry's Women In Wellness Spa Consultant of the Year. She is a proud member of the International Society of Hospitality Consultants (the leading source for global hospitality expertise) and a Certified Management Consultant™ (CMC®) with the Institute of Management Consultants (an ISO/IEC 17024 Certifying Body).All author posts