What are the current industry trends? Some trends can be common sense, very familiar or even over-discussed (sleep benefits, fitness technologies, CBD treatments, meditation benefits and nutrition), while some require more research (halotropic breathing, painmoons or lagom lifestyle). New directions should be taken into consideration, but the numerous and fast-changing trends may also cause confusion to ownership, the design team and ultimately the consumers. Spa trends may come and go, but we always have to know our guests.
The trends change all the time, but it is important not to create spaces that are limited to the latest fad. Multifunctional spaces that can be changed through the years are imperative for immediate and future success.
Lynn Curry, CMC, ISHC, has been a Spa Consultant since 1997. She has provided financial feasibility, guest use projections, design development, concept direction, equipment specifications, and pre-opening consulting services to dozens of upscale and luxury resorts, casinos, hotels, residential community spas, and wellbeing hospitality properties. She launched Curry Spa Consulting, Inc. in 2011, which quickly became a global spa consulting firm with clients worldwide. She was named American Spa Magazine's Favorite Spa Consultant for the 2018 Professional Choice Awards and was runner up to the industry's Women In Wellness Spa Consultant of the Year. She is a proud member of the International Society of Hospitality Consultants (the leading source for global hospitality expertise) and a Certified Management Consultant™ (CMC®) with the Institute of Management Consultants (an ISO/IEC 17024 Certifying Body).
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